25 April 2011

Why Do Watches Always Show 10:10 in Ads?

Most of you must have noticed that the picture of watches in advertisements always show 10:10 on their dials. But do you know why is it so? There are so many rumors regarding this question. Some say, it is the time Abraham Lincoln was shot, some others say it is the time the inventor of wrist watch Patek Philip died. But none of these is true.
According to what Timex says, the answer is quite simple. When the time is fixed at 10:10, it gives the look of a 'smile' and the manufacturers want their products to be smiling at the customers. Another advantage is that in that position, the manufacturers' trademark or logo on the top of the dial is fully visible. Timex clocks always show exactly 10:09:36 in their ads. Later this became a custom to show 10:10 on all watches, and even digital watches show this time.
But it should be noted that there do are some companies whose watches show other times such as 08:20.

22 comments:

  1. Thank u for this answer its quite logical and satisfactory. gud work

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  2. Others say it is an Illuminati reminder of the power of our masonic government and the 10 by 10-mmile center of government that is Washington DC.

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    Replies
    1. How about the fact that if you had to pick 2 numbers between 9 and 11 and you could make them both the same , of course you would say 10 and 10 ,and hence you have your 9 11 connection too.

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    2. also they dont mind if everyone thinks it is really about smiling ,because they want to create the illusion that its all about happiness,and of course they are smiling the whole time themselves knowing they are the ones who are controlling the show, so you could say that once again the truth is hidden in plain sight .

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  3. I agree with the above. I think the intial reasons for why the watches are being set at 10:10 was simplistic and naive. However, it does give a different perspective on the argument.

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  4. only difference is of course Casio digital watches, they always show 10:58

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  5. also interesting that some analog watches have started to show 1008, which is in line with smartphone ads (not sure why they chose this - tradition? )

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  7. I always used to woke up every day by 10.10 :P

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  8. I need to correct answer please help me..

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  9. I need to correct answer please help me..

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  10. The initial days Watches were mechanical one unlike today's quartz. Any mechanical watch which needs to be serviced by the watch mechanic, they will turn the time to 10:10 which is the position for internal watch mechanism to get kind of UNLOCK. Which means, there will be no locks inside watch mechanism and its easy for one to check & repair. That's how the 10:10 time evolved and since it provide facelift for any watch with clear visibility & brand name, it remains. The historical events around 10:10 were purely co-incidental

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